The page uses a lot of words such as ‘you’ and ‘your’ which is kind of funny since it’s an About Us page. Notice how it’s casual, laid-back, and easy-going – ‘hi, we’re function of beauty’. The proof can be seen within the copywriting. Our next About Us page example is another beauty brand, but with Function of Beauty, their About Page makes it personal and relatable which builds a connection with their target audience. Including this humanises the company and assures their customers that yes, you are working with a real life person, essentially building trust and reliability. Their page features things like copywriting describing their principles and missions, and images of the business at work.īut a large bulk of their page are photos of their employees, the humans behind the brand. Sounds very business-y and tech-y doesn’t it? Databox gets that and it’s why their About Us page goes to great lengths to show that it is in fact, a business made up of real life people with real life values. It’s a good example of making sure your About Us page is actually about your company! Databoxĭatabox is a software company which designs business data and analytic tools. Their use of vivid graphics, like in the values section, aligns with the design and creative nature of the company itself. They use a lot of high quality imagery throughout the page, images that feature their own employees and office spaces which allows visitors to visualise what life at Canva is actually like. It’s no surprise then that their About Us page is visually stunning! CanvaĬanva is a graphic design platform which allows users to create graphics, presentations, posters and more. It details the company’s history, their process and their future in easy-to-read paragraphs of well crafted text.Ĭombine it with stunning images and great UX and you have an About Us page that seamlessly and smoothly tells visitors what Aesop is all about. A brand story (when told well) draws readers and customers in and make an emotional connection and investment in your brand.Īesop’s storytelling is incredibly well done. Aussie beauty brand Aesop’s About Us page tells you a story. This About Us page example highlights how important storytelling is. When brands are transparent and upfront with how and why they do business, trust grows between them and their customers – something your own business should try and emulate! Aesop Their About Us page is made to be transparent. Honey’s use of white space is also outstanding. Their copy is clear and their images are relevant and used to provide a break from all the information. Honey’s About Us page outlines why they do it and how they do it. All that and more is answered in their beautifully designed About Us page. Widely popular, Honey is often asked questions like ‘what do you get out of helping others save money?’. Honey is a browser extension that finds coupon codes for you to use on online stores. The less distractions there are the clearer your message is heard. This helps communicate their brand’s values, missions and promises more effectively. No paragraph of text is longer than 3 sentences, information flows nicely from start to finish and each section is defined with clear breaks in between. There’s no fluff, it tells visitors who Klook are and what they’re all about through short, effective copy and visually appealing imagery. How do you know this? It’s the first thing you see on their About Us page, in big bold font to boot! ![]() So let’s right into it! 10 Fantastic About Us page examples Nikeįitness apparel and equipment brand Nike is all about bringing inspiration and innovation to athletes all over the world. We’ll break it down into what the brand is and how exactly they’ve created an About Us page. But we think it’d be much easier and more effective if we take a look at 10 About Us page examples that we think are top tier work! ![]() We could go in-depth and outline how to do it bit by bit. So what goes in a good About Us page? How do you balance being informative yet engaging? What are the most important elements? A healthy relationship with your customers encourages interactions, engagement and perhaps most importantly, sales. It shows off the real human beings behind your brand, which is so important when building relationships with your audiences and customers. It speaks to who you are as a business, what you care about and what you hope to achieve with your brand. The About Us page serves as the face of your brand. Interestingly enough, a lot of people do. Who cares about the About Us page you say? And while yes, those pages are incredibly important in the makeup of your site, there’s one page that is often pushed to the side and forgotten: the About Us page. When it comes to web design, what are the most important pages on your website? You might be inclined to say the home page or a product landing page.
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